Where strategy meets soul.
Video content
Wellness
brand: Altarium.bg
Jewerly
brand: KayaBizu
Tourism
brand: Bella Terra complex
Food
brand: PureeFoods
Photo content
Other Projects
Retainers aren't for everyone. If you have a specific goal, a campaign to launch, a script to get right - I work on focused, project-based briefs. Clear scope, clear delivery, no long-term commitment required.
Derma-Act - Tik Tok Scriptwriting & Brand Collaborations
Developed short-form video scripts focused on engaging, brand-aligned content for a skincare-focused brand. Supported collaborations with Eucerin, Nivea and CeraVe - translating brand briefs into content that felt native, not sponsored.
Video Execution: Electricity Production.
MINA SOFIA- social media manager, present
As Social Media Manager for MINA Sofia, I develop creative strategies and content that bring immersive art to life online. From campaign concepts and event promotion to creator collaborations, my focus is on building visibility, engagement, and a strong digital identity for the museum.
Bansko Nomad Fest 2026 - social lead/ volunteer
Volunteered as part of the Content Team, focusing on creating trend-driven short-form content for the festival’s social media channels. My role “social lead” included planning and filming engaging videos, editing content, and publishing posts while collaborating closely with the rest of the content team to capture the energy and community of the event.
“
Gabriela is one of the most impressive creatives I’ve ever worked with. What makes her unique is the combination of creative vision, strategic thinking and the ability to actually execute.We worked together on Bansko Nomad Fest, where she led the creative direction and production of videos and social challenges and delivered incredible results.She can generate ideas in seconds, but more importantly, she knows how to turn them into content that works. She’s much more than a social media manager. She understands audiences, formats and trends, sees creative opportunities others miss, and knows how to bring them to life. She is a real visionary with a camera in her hands.Having her on your team is the smartest decision that you can take!
― Mila Dyankova, Head of Social Media , Bansko Nomad Fest 2026
Family Olympics - Branding, Digital Presence & Event Strategy
Led branding, landing page development and full digital presence for a boutique family event across two consecutive editions. The work extended beyond social media - shaping the event narrative and positioning to support offline distribution and direct family outreach. The third edition achieved strong early traction, filling 50% of boutique capacity within days of launch.
Branding, landing page and digital strategy for a boutique family event - 50% capacity filled within days of the third edition launch.
Bella Terra Complex
TikTok Launch & Multi-Platform Content
Built and launched a TikTok presence from scratch for Bella Terra Complex, running parallel content creation and posting across Facebook and Instagram. Focus was on trending content formats to drive awareness and showcase the best of the location — turning a physical destination into a discoverable digital brand.
TikTok launch from zero + multi-platform content strategy for Bella Terra Complex - trending formats, organic awareness.