Creative Strategist & Social Media Director
Where strategy meets soul.
Video content
Wellness
brand: Altarium.bg
Jewerly
brand: KayaBizu
Tourism
brand: Bella Terra complex
Food
brand: PureeFoods
Photo content
Other Projects
Retainers aren't for everyone. If you have a specific goal, a campaign to launch, a script to get right - I work on focused, project-based briefs. Clear scope, clear delivery, no long-term commitment required.
Derma-Act - Scriptwriting & Brand Collaborations
Developed short-form video scripts focused on engaging, brand-aligned content for a skincare-focused creator. Supported collaborations with Eucerin, Nivea and CeraVe - translating brand briefs into content that felt native, not sponsored.
Execution: Electricity Production.
Family Olympics - Branding, Digital Presence & Event Strategy
Led branding, landing page development and full digital presence for a boutique family event across two consecutive editions. The work extended beyond social media - shaping the event narrative and positioning to support offline distribution and direct family outreach. The third edition achieved strong early traction, filling 50% of boutique capacity within days of launch.
Branding, landing page and digital strategy for a boutique family event - 50% capacity filled within days of the third edition launch.
Bella Terra Complex
TikTok Launch & Multi-Platform Content
Built and launched a TikTok presence from scratch for Bella Terra Complex, running parallel content creation and posting across Facebook and Instagram. Focus was on trending content formats to drive awareness and showcase the best of the location — turning a physical destination into a discoverable digital brand.
TikTok launch from zero + multi-platform content strategy for Bella Terra Complex - trending formats, organic awareness.